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Create EXPERIENCES that matter
Guest experience insights, narrative design, and service strategy for more engaging experiences
WHAT WE DO
We transform ordinary customer journeys into delightful, meaningful, memorable experiences.

Design for Narrative Experiences
Transform your customer's journey into a hero's journey with experience solutions that engage, delight, and inspire. We craft narrative experience solutions that enrich your attraction so your guests can't help but come back.

Service Systems Design
Tailored research and strategy for end-to-end guest journeys and the service systems that support them. Your team will be collaborating, optimizing, and elevating the guest experience in no time.
We are researchers,
strategists, storytellers
and designers
StorySpark Design brings together a myriad of skills and expertise, allowing us to address deeper questions and design experiences that have a real impact on your audience. As a division of Stratos Innovation Group, we come with 10+ years of experience leading Fortune 50+ companies through ground-breaking innovation processes. We have seen the transformative impact that this has had on Stratos' clients and are bringing that expertise to the leisure industry.

From business visioning to pre-concepting and conceptual design, StorySpark's unique, diverse expertise adds transformative dimmensions to your design process.
Once we understand your audience and the future of your market we create a solid narrative thread that weaves through the entire experience. Whatever stage your project is in, StorySpark can come alongside your team to storyboard the experience, render concepts, test ideas and develop a design grounded in real-world, qualitative data.
Discover how StorySPARk Can support your team
Fill out the form and we will contact you to book a free discovery session
Karen H,
Director of Theming and Interpretive Design at The Columbus Zoo & Aquarium
"Working with StorySpark was easy and insightful. Anthony and his team add a new level of expertise that will have a good impact on our design process."
Bincy T,
Owner, Big Apple Bagels
"Working with StorySpark blew my mind. Their unique themed experience design approach helped me see my business in a whole new light."